PORTFOLIO (video) (pdf)   |  TV REEL (video)  |  BIO LinkedIn

Senior branding and marketing communications strategist and creative leader with expertise in consumer, corporate and B2B. Significant experience building and leading cross-functional teams as well as managing external partners and contractors. Heavy digital/interactive/mobile background plus a decade in traditional advertising.

Top-tier agency and Fortune 100 client experience combined with entrepreneurial spirit and track record of success in start-ups and high-growth organizations. Co-founder of venture-funded startup (raised $5M from Pequot Capital).

Digital and mobile pioneer: Launched first website in 1994. Expert in developing branded digital and mobile experiences and integrated communications across multiple channels and platforms.

Broad industry exposure: Automotive, banking and financial services, CPG, health and beauty, healthcare, kids, media and entertainment, politics, professional services, technology, telecom and travel categories.

Well-versed in multiple communications disciplines: Advertising, brand identity, communications strategy, content marketing, copywriting, direct response, editorial development, market research, mobile apps and mobile-optimized web and advertising experiences, presentations and speeches, sales collateral, SEM and social media.

Inspiring leader, award-winning writer, responsible manager, engaging presenter, team player.

  • Brand, marketing and communications strategy
  • User experience and interaction design
  • Creative concept development and execution
  • Content marketing strategy and development
  • New product conception and development
  • Mentoring and motivating talent
  • Leadership of multidisciplinary teams
  • Project leadership and client engagement
  • C-level client relationship management
  • Situation analysis, business troubleshooting, creative problem-solving
  • New business development and pitches

JOULE | Global Executive Creative Director + Chief Brand Strategist

6/2010 – 7/2014

Joule is the mobile agency in the WPP Group. Conceived and executed global campaigns for B2C and B2B clients including mobile- and tablet-optimized websites, mobile rich media, mobile apps, mobile social. Managed company marketplace positioning, marketing and brand strategy, tactical marketing plans, user experience and creative and production in U.S., Europe and Asia. Responsible for productizing Joule’s professional services offerings.

Clients: AT&T, BCD Travel, Campbell’s Soup Company, Colgate-Palmolive, Dell Computer, Disney Interactive, IHG, Kimberly-Clark, Marriott, Microsoft, Paramount Pictures, Unilever

SILBERWARE | Advertising + Branding + Communications + Marketing Strategist

8/2002 – 6/2010

Silberware was an integrated communications consultancy providing creative strategy, experience design, web marketing, advertising, copywriting and other communications services. The company worked directly for clients in the U.S., Canada, Europe and Asia and also served as a creative outsource for agencies and marketing consultancies.

Clients: Ameriquest, Avaya, Avenue Capital, California Avocado Commission, Center for Living, Condé Nast (Glamour, Lucky, Portfolio magazines), Columbia University, Cricket Mobile, Domino’s Pizza, Dr. Copeland Skin Care, First Albany, Google, Governor Corzine, Governor Paterson, Guggenheim Museum, IMPAQT Search Marketing, KIPP Charter Schools, La Quinta Inns, Logan’s Roadhouse, Merrill-Lynch, Microsoft/ADP, Nestlé, Range Online Media, Rubio’s Mexican Grill, Salon.com, Scholastic, Shea Homes, Smashburger, Water.com, Weitz & Luxenberg

Agency Partners: Articulate, Beehive Media, Joule Mobile, Red Door Interactive, Strype Agency, V-Shift, Yaya Media

PRIMORDIAL | Co-Founder + CMO + Chief Creative Officer

6/2000 – 8/2002

Primordial was a venture-funded start-up providing Internet strategy, creative and technology services. Responsible for company direction and business objectives; client acquisition; marketing and communications strategy and execution; and marketing budget. Raised $5 million investment from Pequot Capital. Grew company from 3 to 30 professionals in 3 months. Established industry leadership position for WSBANG Web services management platform.

Clients: Avis Rent-A-Car, CareGuide, KLOCwork, Lumenati, Mirror Image Internet, Performaworks, WRC Media

USWebCKS | Partner + Executive Creative Director

11/1998 – 6/2000

At one time the world’s largest Internet professional services firm, USWeb/CKS (later marchFIRST) provided integrated strategy, technology and creative services to Fortune 500 corporations. Responsible for managing activities and professional development of 60-person creative department (art directors, designers, writers, brand strategists and information architects); leading client engagements; and company-wide leadership.

Clients: AIG Trading, Alliance Capital, Carlson Companies, Columbia House, Insurance.com (Fidelity), Lexis-Nexis, Mars Music, McKinsey & Co., Oncology.com, Saks, TelStreet, Time-Warner, Trodat

GREY INTERACTIVE | Vice President + Executive Creative Director

10/1994 – 11/1998

Grey Advertising was one of the first agencies to launch a new media division. Responsible for helping create Grey’s digital subsidiary; managing creative projects; developing and pitching new business; acting as liaison with main agency; and managing 30-person creative department (writers, art directors and designers).

Clients: AT&T, Autobytel, Chase, Conde Nast, Dell, Hasbro, Intel, Kraft, Lexmark, Liz Claiborne, M&M/Mars, Olin, Panasonic, P&G (Cover Girl, Hugo Boss, Olean, Pantene, Pringles), Royal Caribbean, Seagram, Sprint, Time-Warner

LOWE & PARTNERS | Copywriter

11/1984 – 6/1989

Created print, radio and television advertising campaigns for clients of the New York and Cleveland offices.

Clients: Braun, Citibank MasterCard and Visa, Coca-Cola Foods (Hi-C, Minute Maid Orange Juice), Ponderosa Steakhouse, Xerox MemoryWriter (yes, I once worked on a typewriter account!)

Publications and Public Speaking

  • OMMA mCommerce Conference panelist
  • Business Insider “Not So Loud, Sir Martin (The Creative People Can Hear You)”
  • Mobile Marketing Daily “The Dead Billboard Era Is Over”
  • Mobile Marketing Daily “How To Make Mobile Ads Better (Don’t Start With The Design!)”
  • Jumptap Mobile Media Upfront Conference panelist
  • OMMA Tablet Revolution Conference panelist
  • Dynamic Logic Conference panelist

Awards and Honors

  • Cannes Interactive Gold Lion
  • CASIE Best of Show
  • Cleveland Ad Festival Best of Show
  • Clio Gold
  • EFFIE Gold
  • International Imitation Hemingway Contest Grand Prize
  • National Restaurant Association Commercial of the Year
  • New York Int’l Film Festival Bronze
  • New Yorker Magazine Virgin Atlantic Writing Contest Grand Prize
  • One Show Gold
  • IAB/MIXX Gold