Senior branding and marketing communications strategist and creative leader with expertise in consumer, corporate and B2B. Significant experience building and leading cross-functional teams as well as managing external partners and contractors. Heavy digital/interactive/mobile background plus a decade in traditional advertising.
Top-tier agency and Fortune 100 client experience combined with entrepreneurial spirit and track record of success in start-ups and high-growth organizations. Co-founder of venture-funded startup (raised $5M from Pequot Capital).
Digital and mobile pioneer: Launched first website in 1994. Expert in developing branded digital and mobile experiences and integrated communications across multiple channels and platforms.
Broad industry exposure: Automotive, banking and financial services, CPG, health and beauty, healthcare, kids, media and entertainment, politics, professional services, technology, telecom and travel categories.
Well-versed in multiple communications disciplines: Advertising, brand identity, communications strategy, content marketing, copywriting, direct response, editorial development, market research, mobile apps and mobile-optimized web and advertising experiences, presentations and speeches, sales collateral, SEM and social media.
Inspiring leader, award-winning writer, responsible manager, engaging presenter, team player.
- Brand, marketing and communications strategy
- User experience and interaction design
- Creative concept development and execution
- Content marketing strategy and development
- New product conception and development
- Mentoring and motivating talent
- Leadership of multidisciplinary teams
- Project leadership and client engagement
- C-level client relationship management
- Situation analysis, business troubleshooting, creative problem-solving
- New business development and pitches